What is Link Popularity?

What is Link Popularity?

Linking is the hyperlink that a web page has. It can be linked from Search Engines or other web pages.

If a site is popular, the total Link may reach millions.

This has been one of the factors that defined the positioning of our web page in Search Engines. It is the reason for exchange Linking with the hope to raise each other's position.

Many SEO services are based on this fact and with several tens of websites in hand, they can promote customers' site by Linking as one part of their work.

As mentioned in our article "What is WordTracker?", the effect of Linking has been downsized by Google recently. But Link popularity remains a benchmark defining how good a site is, e.g. Microsoft.com has 34 millions Links, Yahoo.com has 33 millions Links, Amazon.com has 26 millions Links etc. This huge Links indicate how success these sites are.

Some sites have invited us for exchange Linking. It should be good, if all such sites can be taken as reference to the visitors. As pointed out by specialists, to supply reference to visitors is an advantage. So we must decide whether visitors will accept such Links.

Our group has four websites and therefore cross-Link to each other is a natural choice. Since the Domain names are different, such Links are counted. Cross-Link among web pages is not taken as Links by all search engines.

Normally, it is not easy to handle too many websites. As blogs are taken as websites and Linking from blogs are counted too. Therefore, it is another way to increase our Link popularity. Building blog is still free now and there is no hardship to build a few blogs. Recently, blog is taken as a new marketing tool and many corporations are working on it. Although some have prohibited employees to join blogs to avoid leaking of secrecy, yet IBM takes a different viewpoint. See IBM SEES BLOGGING AS MARKETING'S NEXT BIG THING

If you want to know the Link popularity of your website, there many free online checking:

http://www.Linkpopularity.com/

http://www.marketleap.com/pubLinkpop/

http://www.addme.com/popularity.htm

Most of these companies offer tools or services relating to Link popularity. With higher Link popularity, it is certain that a site would have a higher visiting rate.

We should know that such result might not be accurate. A site may have the score of below a hundred in one search and have the score of thousands in another one. This is better to take it as a reference.

How to have Links?

Listing in search engines is almost a must for every site and this is a kind of Link. Google's Adword and Adsense and similar services from other search engines can be taken as Links, though it would not be counted for Link popularity report.

The free Links by search engines is by all means the best one can get. This is the goal for all SEO (Search Engine Optimization). In simple words, it is the target of online marketing. If all or most webpages of site are linked in top search engines, this represent the success of that site.

There are many good suggestions about how to have a webpage be listed in search engines. Remember that there is no single magic formula and it is impossible to maintain the ranking too.

As for exchange Linking, we must be careful. Almost all websites of famous corporations will not have such type of Linking except those within the same group. Certainly, they may not need such type of Linking.

The best way is to have good content. Many specialists have said so. Just take Microsoft, IBM etc. as example, they have lots of webpages with sound references that either search engines have to list or other sites have to refer.